Marketing Manager & Interior Stylist

Blakely Interior Design • May 2019 - Present

Leads the development and implementation of a multi-channel marketing strategy that drives awareness and growth, tells a captivating story to attract esteemed clientele, and positions the brand as a sought-after design firm in the luxury market.

• Designs, publishes and manages engaging and quality content for social media, advertisements, marketing collateral, email newsletters and website.

• Establishes and maintains brand guidelines to ensure cohesive messaging and visuals across all materials, enhancing the firm’s identity.

• Develops the annual marketing plan with data-backed directives to exceed conversion goals, maximize revenue and achieve yearly growth.

• Implements a lead generation strategy, focusing primarily on referrals, that has driven a 70% increase in high-value, qualified leads over the past 12 months.

• Collaborates with internal and external teams to support new marketing initiatives, including PR, marketing campaigns, content strategies, and events.

• Proactively identifies new opportunities to best allocate a 6-figure marketing budget based on company goals, previous data, and desired audiences.  

• Pitches stories and design expertise to regional and national outlets to secure press features. Recent placements include New England Home, Boston Design Guide, Apartment Therapy, Homes & Gardens, and Business of Home.

• Produces multi-day project photoshoots by preparing shot lists, sourcing styling props and providing creative direction on set and throughout editing.

• Writes all creative copy for collateral, blog posts, press features and website.

• Curates and procures all accessories from our trade vendors for 4-6 projects concurrently, based on client wants, needs and budget. 

• Styles our clients’ homes on installation day to tie the final vision together with meaning and beauty for both everyday living and project photoshoots.